Tuesday, March 23, 2010

FlashForward by the numbers

Okay, I won't kid anyone by saying the ratings for the return of FlashForward, the ABC TV series based on my novel of the same name, were what we'd hoped for. But let's bring some clarity to the discussion. Here's a good analysis of how we did from RBR.COM (Radio Business Report / Television Business Report -- "the Voice of the Broadcasting Industry"):
“FlashForward” (8:00-10:01 p.m.)

Returning to ABC’s schedule for the first time in 3-1/2 months, opposite stiff competition from CBS’ NCAA Basketball Tournament and NBC’s original 2-hour comedy block, freshman “FlashForward” drew an average audience of 6.5 million viewers during its broadcast.

The No. 1 non-sports program in its regular 8:00-9:00 p.m. time period with Total Viewers, “FlashForward” (6.5 million) topped its original competition in the hour, besting NBC’s comedies (“Community”/”Parks and Recreation”) by 35% (4.8 million). The ABC rookie also defeated its regular competition in the opening hour of prime in Adults 25-54 (2.4/7) and key Women (W18-49/W25-54).

In its usual 8:00-9:00 p.m. time slot, “FlashForward” attracted ABC’s biggest overall audience (6.5 million) since January and its highest Adult 18-49 non-sports number (1.9/6) since December – since 1/21/10 and 12/3/09, respectively.

Despite facing the College Basketball Tournament, “FlashForward” held steady among Adults 18-49 from its first to second hour, building 5% in its final half-hour at 9:30 p.m. (1.9/6 to 2.0/6). The drama also gained audience from its first to second hour among Adults 25-54 (+4%) and across all key Men: M18-34 (+7%), M18-49 (+7%) and M25-54 (+5%).

TV’s top freshman gainer this season with young adult viewers via DVR playback, “FlashForward” surges from its first-reported overnight numbers by 1.8 million viewers and by 9-tenths of an Adult 18-49 rating point (+31%), from the Live + Same Day ratings to the Live + 7 Day DVR finals.

Robert J. Sawyer online: