Saturday, February 20, 2010

Not even close, guys

Often, Amazon's recommendations are reasonably useful, but this one isn't even close. Come on, guys! If the recommendation feature decays into nothing but noise, it's self-defeating. I'm sure someone said, "Hey, if we make the recommendations more general, we'll sell more books." Nope; if I get a few more like this, I'll just turn on an email filter that deletes Amazon recommendations unread:
Dear Customer,

As someone who has purchased or rated "Deke!: An Autobiography" by Donald K Slayton or other books in the Engineering > Aeronautical Engineering category, you might like to know that "Multi-Sensor Data Fusion with MATLAB: Theory and Practice" is now available. You can order yours at a savings of 20% by following the link below.

Multi-Sensor Data Fusion with MATLAB: Theory and Practice by Jitendra R. Raol

List Price: CDN$ 160.95
Price: CDN$ 128.76
You Save: CDN$ 32.19
For those who don't know, Deke Slayton was a key figure in the Mercury, Gemini, and Apollo programs.
Robert J. Sawyer online: